The Department of Management Studies, IIIT Allahabad, is organizing an International Workshop on Digital Marketing to Innovation: AI, Emerging Technologies and Digital Transformation on 29th–30rd January 2027. The workshop aims to connect German and Indian perspectives on digital innovation through applied cases, group discussions, and hands-on activities.

The workshop will feature Prof. Dr. Simon Kiesel and Prof. Dr. Juliane Staubach from Technische Hochschule Mittelhessen (THM), Germany, as resource persons.

The two-day program will cover six themes: Sustainable Consumer Behavior; Digital Student Behavior and Responsible Communication; Digital Innovation in Practice; Germany–India Digital Trends Dialogue; Digital Entrepreneurship in Temporary Ecosystems; and a World Café-style Innovation Workshop for Mega-Events. The workshop will provide participants with an interactive learning experience focused on digital transformation, emerging technologies, contemporary marketing practices, and entrepreneurship.