The Department of Management Studies, IIIT Allahabad, is organizing an International Workshop on Digital Marketing to Innovation: AI, Emerging Technologies and Digital Transformation on 29th–30rd January 2027. The workshop aims to connect German and Indian perspectives on digital innovation through applied cases, group discussions, and hands-on activities.

The workshop will feature Prof. Dr. Simon Kiesel and Prof. Dr. Juliane Staubach from Technische Hochschule Mittelhessen (THM), Germany, as resource persons.

The two-day program will cover six themes: Sustainable Consumer Behavior; Digital Student Behavior and Responsible Communication; Digital Innovation in Practice; Germany–India Digital Trends Dialogue; Digital Entrepreneurship in Temporary Ecosystems; and a World Café-style Innovation Workshop for Mega-Events. The workshop will provide participants with an interactive learning experience focused on digital transformation, emerging technologies, contemporary marketing practices, and entrepreneurship.

The International Workshop on Digital Marketing to Innovation: AI, Emerging Technologies and Digital Transformation will bring together German and Indian perspectives on digital innovation through applied cases, group discussions, and hands-on activities. The workshop will feature Prof. Dr. Simon Kiesel and Prof. Dr. Juliane Staubach from Technische Hochschule Mittelhessen (THM), Germany, as resource persons.

The program will cover four themes: 

Day 1 (23 January 2027): Digital Innovation in Practice; Germany–India Digital Trends Dialogue; Digital Entrepreneurship in Temporary Ecosystems; and a World Café-style Innovation Workshop for Mega-Events.

Day 2 (24 th January 2027) will focus on Sustainable Consumer Behavior, Digital Student Behavior, and Responsible Communication.

The workshop aims to facilitate interactive learning and exchange of perspectives on digital innovation, emerging technologies, marketing, and entrepreneurship.

The rapid advancement of Artificial Intelligence (AI) and Deep Learning (DL) has significantly transformed various sectors, including computer vision, healthcare, finance, transportation, manufacturing, and education.

Statistical & Unified Techniques for Research Analysis (SUTRA-2026) is a two-day online workshop designed to strengthen the quantitative research capabilities of faculty members, research scholars, postgraduate students, and professionals working in management, finance, economics, and allied disciplines. The programme provides a structured progression from research-problem formulation and basic statistical foundations to regression analysis, time-series modelling, volatility analysis, panel-data methods, cointegration, vector autoregression, and research publication.