Prof. Madhvendra Misra, is a Professor in the Department of Management Studies at the Indian Institute of Information Technology - Allahabad (IIIT-A) with more than 20 yrs. of experience in the field of Management education. For last 21 years, been faculty member at the DoMS @ IIIT-Allahabad, joined the department as member of pioneering faculty group in 2004. 

He, firmly believes that “Academics is exploring life, vision and actions of predecessors with a hope and effort to contribute in by framing it as it may look tomorrow.” 

A regular contributor to renowned international journals in the crossover areas of marketing, Information technology, operations management, sales promotion, consumer behavior, information strategy & IT enabled services, and strategic management.

He has guided PhDs in the area of Marketing Efficiency & Supply Chain Performance and Technology Forecasting for Strategic Growth; CSR; Organizational Learning and Sports Marketing; AgTech. 

Currently working in the area of: Alternative consumption Expression amongst consumers, Motivational Drivers in Digital Engagement, Forecasting Product & Service Innovation in FinTech & Retail technologies; Data-Driven Marketing, Behavior Analytics, IT/IS integration to businesses, and Neuro-marketing. 

Also find interest in supporting international journals as a ‘Reviewer’, essentially a social enthusiast supporting Start-up’s, Social Entrepreneurship and open innovation. Looking forward to serve the society with the insights in field of knowledge and make useful contributions in practice and research